Esports (real-time multiplayer video games) are a relatively new entrant to the sports entertainment industry. And as a newcomer, the credibility of the esports enterprise has been subject to no shortage of scrutiny and controversy. People continually debated the primary question: Are esports “real” sports? But the COVID-19 outbreak may have made that question moot.…
The Los Angeles Lakers are a team and sports franchise known for bold moves on the court and high revenue generation for team owners and investors. Everyone positioned within a wide, sprawling revenue chain—from merchandise licensing to broadcast rights—stands to make money when LeBron James winds up and Tomahawk Dunks a basketball. And that revenue-generating…
Corporate sponsorship has long provided a reliable advertising and business development vehicle for companies looking to reach out to a target audience of sports fans. Businesses often see outsized returns when they attach a logo or brand to a formula 500 car, a skateboard, a well-placed shoe or hat, a well-known face delivering a message…