Sponsorship revenue for the NFL increased 12% during the 2021-22 season to a record $1.8 billion, according to sports partnership consultancy firm IEG. Despite not associating with gambling businesses in the past, sports betting and casinos saw the largest growth in sponsorship fees, growing more than 140%. In addition, teams took in 4% additional in…
Brand sponsorship deals, including sports jersey sponsorships have become increasingly common in professional sports. Jersey sponsorships are when a company pays substantial amounts to advertise their logo on an athlete’s jersey. These corporate sponsorships represent some of the most profitable deals in the sports industry today, working to generate revenue for the team while offering…
Corporate sponsorship has long provided a reliable advertising and business development vehicle for companies looking to reach out to a target audience of sports fans. Businesses often see outsized returns when they attach a logo or brand to a formula 500 car, a skateboard, a well-placed shoe or hat, a well-known face delivering a message…