More professional athlete and celebrity endorsement deals involve giving spokespeople ownership shares in emerging businesses, rather than large cash payments. An attorney can help businesses arrange these endorsement deals. Apple Inc. made headlines in May 2014 when it announced it was going to purchase Beats Electronics and Beats Music for $3 billion. A less widely-reported…
Professional athletes are finding a new array of equity arrangements to consider in endorsement and branding contracts. The answer to that question is a resounding “yes.” Professional athletes are becoming the focus of new, creative equity-structured arrangements in which their personal brands are either leveraged in exchange for equity in companies; or athletes’ earnings and…
Professional athletes may be asked to sign contracts that include provisions regarding injuries. A baseball pitcher’s arm is the “most valuable commodity in sports”, at least that’s the crux of a new book discussed in a report by National Public Radio (NPR). The book discusses the career trajectory of baseball pitchers, with a focus on…
One potential benefit of being a successful professional athlete is a lucrative endorsement deal. Pro athletes now endorse just about any type of product like cars, fast food, fashion, fragrances and so on. And in the beverage industry, while a substantial number of athletes continue to be hired as sponsors for more traditional energy drinks…