Soccer Stadium - Sports Sponsorship Contracts

How do corporate sponsors secure sports sponsorship contracts?

Multimillion dollar sports sponsorship contracts require careful negotiations best handled by an experienced attorney. The Dallas Cowboys are rated the world’s most valuable sports team as of July, 2018.  Blockbuster TV contracts and owner-friendly collective bargaining agreements are causing record sale prices in every major U.S. sports league. (source: Forbes) Lucrative sponsorship deals for players and…

baton holding athlete - sports equity endorsement

Do new pro sports equity endorsement and sponsorship models raise legal concerns for athletes?

Professional athletes are finding a new array of equity arrangements to consider in endorsement and branding contracts. The answer to that question is a resounding “yes.” Professional athletes are becoming the focus of new, creative equity-structured arrangements in which their personal brands are either leveraged in exchange for equity in companies; or athletes’ earnings and…

California Seal - Intellectual Property in California

Buying, selling and licensing intellectual property in California

Trademark and copyright infringement cases are frequently in the news in California and across the U.S., and disputes are common among some of the big names in intellectual property. For example, Apple and Amazon recently dismissed claims against each other concerning trademark issues, a conflict that spanned over two years.Intellectual property lawsuits can stretch on…