Strategies That Get Results — Agreements That Work
To learn how you can structure, develop and execute a media-driven brand integration strategy in support of a broader marketing and advertising campaign with respect to consumer products and services, contact our office in Los Angeles.
Whether you’re looking for focused placement opportunities in feature films, television and the Internet or a long-term working relationship with a media producer, we can advise you and protect your interests.
Sound Advice About Brand Integration Agreements
Our advice in media-driven brand integration campaigns goes beyond one-off product placements. We work closely with clients and their advertising agencies to find the best fits for showcasing their products and services in motion pictures, television, the Internet, video games and other new media in ways that highly complement a given product or service.
In addition to structuring, negotiating and drafting product placement, brand integration and activation agreements, our attorneys also advise and counsel our clients in satisfying both the business and creative elements and requirements of those agreements during pre-production, principal photography, post-production, and domestic and international distribution.
Customized Solutions To Achieve Your Goals
For an aggressive branded content campaign, our lawyers can negotiate cross-marketing arrangements across a wide range of distribution platforms to the mutual benefit of media producers and advertisers alike. For more subtle presentations, we can structure and negotiate the details of a background product placement or the association of a particular product with a particular character.
Thorough Knowledge Of The Industry
We can help you identify the relative value of branded content opportunities with particular films, TV shows or Internet content. In addition to our work on behalf of advertisers and oftentimes groups of advertisers in co-branded campaigns, we also advise media producers about the meaning and implementation of specific brand integration agreement terms within the context of the production process and assist in negotiating a structure that will protect the integrity of the creative work.
We also advise advertisers and media producers in Southern California and nationwide in negotiating the terms of production contracts for content to be distributed as paid programming, whether as infomercials or advertainment.
Contact Attorney Brian J. Murphy To Discuss Your Branding Needs
To learn more about the ways our attorneys’ advice can advance the objectives of an advertiser or a media producer in brand integration and product placement campaigns, contact Brian J. Murphy, Attorney & Counselor at Law, in Los Angeles. Call 310-473-3500 to schedule your consultation.