The Securities and Exchange Commission (SEC) has been making headlines recently by enforcing U.S. securities laws surrounding crypto assets. The SEC has also taken an extremely aggressive stance regarding high-profile celebrities and professional athletes who have promoted crypto assets, sending a strong message that any violations of these laws will be met with significant consequences.…
Social media influencers and creatives have learned to monetize their fame and new changes are increasing revenues across the board. As an attorney for social media influencers, I’ve had a bird’s eye view of the rise of social commerce and the methods, integrations, and contracts that make it profitable for my clients. Influencers that use…
How to handle your management relationship in an area with few formal rules and standards. Influencers have been disrupting the online advertising world for several years now, challenging traditional advertising methods and creatively leveraging their popularity for brand promotions. Since 2019 the influencer social media advertising space has skyrocketed, benefitting many influencers, but also allowing…
Influencer Management is fairly new in the entertainment world, but it’s a profession that is becoming increasingly vital for building a successful brand online. Influencer Managers are in high demand, which means more and more up-and-coming marketing and PR professionals are looking to steer their careers in this direction. If you’ve recently begun searching for…
You’re gaining status as an influencer, and your follower counts are high and climbing. You’ve tapped into a cultural current, and your content is resonating with members of a large and growing audience. Well done! That’s not an easy feat. And if the followers you’re attracting are the followers you actually want, that’s even better.…