Sports Marketing

Many athletes are known not only for their athletic abilities, but also for their public image. In the sports world, it is important for athletes and other sports figures to take steps to protect their intellectual property and their brands. At the office of Brian J. Murphy, Attorney & Counselor at Law, we provide legal services and agency representation to athletes, coaches, broadcasters, analysts, journalists, retired athletes and other sports industry figures. We provide legal advice and counsel to these individuals to protect their celebrity, public image or brand. We also offer advice and agency representation on career and transactional ventures as they relate to intellectual property and entertainment law.

Sports Marketing And Intellectual Property

There are a variety of options available to athletes and other sports industry figures to safeguard their intellectual property rights. Our law firm is familiar with cutting-edge options — based on the demands of the new transmedia environment — that fully protect an individual’s proprietary interests. These options may include:

Trademark and copyright protection of the individual’s ‘brand’ name, logos, equipment, products, images and other original works

Sports industry employment and independent contractor agreements

Endorsement, sponsorship and licensing agreements

We work with established baseball, basketball, football, hockey and soccer athletes, teams and leagues; as well as athletes in such individual sports as tennis, golf, skiing or auto racing; and athletes in such emerging sports as mixed martial arts and extreme games.

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Sports Marketing And Intellectual Property

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Brian J. Murphy, Attorney & Counselor at Law

Entertainment, Intellectual Property, Internet, New Media and Sports Law Group

1901 Avenue Of The Stars, Suite 1900 | Los Angeles, CA 90067 |Los Angeles Law Office Map
Phone: 310-473-3500 | vCard

Based in Los Angeles, Brian J. Murphy, Attorney at Law advises clients in Southern California, throughout the United States and around the world.